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What is Augmented reality? Its Impact on Businesses

AUGMENTED REALITY (AR)

Augmented reality blends interactive virtual entities with the real world. Augmented reality is often confused with virtual reality as they have few things in common.  Virtual reality blocks the real world view so that a user can experience a whole new reality, whereas augmented reality forges a layer of virtual objects over the real world view. It enhances the audio, video and sensory experiences without losing touch with the physical world.

Augmented reality shapes the real-world perception of the user according to their real-time requirements. The mixed reality of both digital and real-world lets you interact with virtual objects in real-time. Mobile games like pokemon go are the most common and simple forms of AR in current times.

IMPACT OF AR ON BUSINESSES

As technology leaps forward with each passing day, business organizations must upgrade in order to meet the requirements of their clientele. The use of AR decreases the work of clients and merchants dramatically. It helps the clients and merchants to see what the end results might look like before starting the actual work.

It is no doubt that AR is going to be the future of computation as its real-world applications are innumerable. AR covers a very wide spectrum ranging from interior design to medicine to military the list just goes on. Every industry is trying to incorporate AR tech into their products to get their customers involved at a personal level. Here are some industries that AR can drastically change after its ascension.

Mobile Apps

There are more extensive and innovative ways to include Augmented Reality Mobile App
, AR in mobile applications apart from games. The Swedish furnishing giant IKEA already has an app called IKEA Place that lets its users check if a piece of furniture fits in the desired place in their apartment. While apps like DULUX VISUALISER helps you to decide what color paint will suit your walls, there are other applications like Ink Hunter lets you see what kind of tattoos may look good on you.SketchAR is another cool application that assists artists and common individuals to trace out the lines before drawing an actual image.

MEDICINE

Medicine and healthcare are major businesses that will have a significant impact through AR. AccuVein is a device that doctors are using to view the network of nerves a patient has. Virtually simulated surgical environments will help the medical students to perform surgeries with minimum errors. Doctors can perform full-body diagnosis and augmented surgeries on the patient before making the first incision. As good as it may sound it also has a downside to it, as we all know that AR is mostly generated by software algorithms so even the slightest error in a single line of code may lead to disastrous results. 

MILITARY AND WEAPONRY

Armies are one of the first institutions to include Augmented Reality into their various fields of work. One of the earliest applications of AR was on the headgear of fighter pilots, which displayed the area of navigation. Nowadays the military is using AR extensively for combat training and medical response training on the battlefield. Virtual simulation of battlefields is used to train cadets in locating enemies, driving military vehicles assessing the surroundings and planting explosives. Air force and special corps are using headgear that assists them in navigating through different terrains.

MEDIA

Media is one sector that AR is going to change entirely. The whole dynamics of broadcasting and publishing will have major changes as AR makes advertising more interactive. People can just walk the streets wearing their AR specs and the billboards would start talking to them. You no longer have to read a magazine, just place your AR app on the magazine, the image itself turns into a video that reads the article associated with it. 

EDUCATION

Some educational institutions are already using AR technology for teaching, but there is still a large scope for improvement. Over 90% of youngsters are using smartphones but not for educating themselves. The ability of AR to virtually generate any type of 3D and 4D can help professors to create an imaginary object or structure which can be hard to imagine when looked at it in 2D via theoretical explanation.

Medical students can study the anatomy of the human body by observing and dissecting a virtually simulated three-dimensional model. It will be easier to explains the concepts of physics and their applications in day to day life. Applications like Elements 4D allow the students to combine different elements, to see how their chemical reactions would turn out in the real world.

Not just college students, even kids can be educated by using interactive AR. It will increase their focus and involvement in the classroom. Pupils can go to a museum and point their smartphone cameras using an AR app at any artifact and the application will give a detailed history of that artifact. AR applications can also be used for self-education. Apps like Mondly interact with their users in a selected language on a daily basis to make them learn and speak the language.

BENEFITS 

  • It is an engaging and interesting piece of technology.
  • It will be a game-changer in the commerce sector.
  • Enhances the user experience while trying to buy or design something
  • Ability to manifest any shape and structure into 3D and 4D.
  • It will add a new dimension to technological advancements.
  • It will change the face of media, entertainment, and gaming industries.

CONCLUSION

With the dawn of AR, we will be one step closer to the world of science fiction. Augmented Reality will entirely change the way people perceive technology. Its interactive nature allows it to draw instant attention and curiosity of its users. Activities like buying clothes, furnishing homes, designing interiors, will not be the same as before. The constant advancements in Augmented Reality will blur the lines between real and virtual worlds. Whether you like it or not Augmented Reality is the future of technology. If the right kind of equipment and infrastructure is developed AR can become an irreplaceable part of human life.

Top 8 Google Search Tips you Need to Know

Google search is something which everyone in this world is familiar with. People use it for the latest news, understand subjects, watch videos, know stock prices, browse song lyrics and other events happening around the world. But the saddest part is that most of the people do not know that there exist some amazing tricks to Google. There are few simple as well as advanced tips to make your search job even easier.

One of the best service available for free today on the internet is Google search. Over 63,000 searches are reported per second on an average day on Google and nearly 2 trillion searches are recorded per year.

To make this huge number of search queries easier, google responds for various tricks which many people do not know as mentioned above. Listed are few Google search tips every google user need to know.

Tabs Make Life Easier

Billions of people use Google for different reasons. Students use it as a learning guide, business people use it to analyze their business. Being so easy to use, it also has many options to make the search even easier. The tabs displayed below the search bar make your search easier. Simply type the word you are searching for and click on images, news, or videos to view all the results related to the search query.

These tabs exist on Google just to simplify people’s search. For example, when you are searching for the latest news, type the topic and hit news tab.

Use Quotes for Exact Search

When you are so clear about what to search exactly, minimize your search and put the search word in double-quotes. Keep your search length less and avoid your guesswork drama. Google does the whole work and gives the result of each word in different orders. Using quotes will help you to get the exact result of what you search filtering other results.

For example, “winter clothing for kids” is what you want to know. The search is placed in quotes, hence Google returns the results in the same order – resulting only what you have searched.

Modifiers Give Exact Results

Google makes your job much easier with some simple tricks. For example, sometimes you may want to know about a few results excluding specific terms. Say, you want to learn about all sports excluding cricket. Type it as sports -cricket.

And, using the symbol “+” gives the opposite result. The search query sports +cricket shows the result only about cricket.

Google to Math

Google helps you cheat for your math assignments. Do your math calculations or know the result of any math problem by simply giving the input like the product of 68 and 91 resulting in 6188. Google is too intelligent as it shows the result for the query asked in any format. 68*91 also gives the same result. 

In the same way, you can play with numbers and get your complex problems solved. Ask Google the results for trigonometry questions like sin120 – tan30 or anything else.

Make your Search Quite Simple

Google is smart enough to guess your search query in beforehand. You don’t need to remember or type everything like “what are the top 10 google search tips”. Instead, you can search for “top 10 google search tips vomiting “what are”, “how does”, “which is” etc.

Simply, make your search quite simple putting only the necessary words (keywords) on the search box. 

Track Packages

Apart from general results, Google lets you track your shipment by simply entering your tracking number on the search box. Hence, there is no need to go into your website and check for delivery tracking. If you have your tracking number, you can directly know the status of it from google.

Voice Search

Google took the advantage in serving its users in many ways, one of them is voice search. People sometimes be lazy to type their search query, unable to search something putting in words, or some have fun using the voice search option. There is a microphone symbol on the right side of the search box, which listens to you and shows results. Tap on it and speak out (ask) something you want to search. Google takes it and reverts the results the same as the normal search.

Asterisks Fill The Gap

It is ordinary forgetting the lyrics of a song from your favourite movie, but Google shows you complete lyrics of the song with the pieces of lyrics you remember is something which is extraordinary. Yes, place lyrics you remember with “*” symbol, you get your song displayed on the result page. Give space before and after the asterisk (*)  to find the lyrics you are searching for.

In a nutshell, Google helps you in lot many ways. Convert currencies without any international standard organization designators, and know the weather of any place. These are a few easy tips that make your google search much easier. Save some time and avoid juggling to get the same search result multiple times.

5 Outdated Trends Of 2019


Social media has been the epitome of a business flourishing platform, which has undergone a lot of changes during the years on various aspects. Regardless, there are a lot of over and under development, that fluctuate with each individual becoming a part of this platform. Each mind is a pandora box with a variety of ideas. However, sometimes ideas have their own drawbacks which may or may not be accepted by users or customers. There are a lot of ideas that fail to impress the audience.  Some might not be user-friendly. Customers are inclined towards ideas that are easy to learn, use and easily accessible. Few ideas may be a hit during the initial years but gradually they are losing their pace in the modern era. Recent developments have overtaken the old ones for the better. Competitiveness, the urge to be the best has to lead to a lot of trends fade gradually. Some of the major fallouts are as follows:

Drop-in quality 

Quality has always been the main element of all the trends. Maintaining quality constantly is a hard nut to crack. The purpose of any trend is to build a sense behind it. Consider, there is a company that is based on beauty and wellness and their promotions include healthcare. How would you react? Likewise these days, quantity is nudging its way into the mainstream marketing strategy, keeping relevant information bay. Flooded feed draws more attention than the quality substance. Most of the marketing strategies that have come up these days have a lot of piled information which is irrelevant.  Quality of the content has come down with excessive information about other fields as well, to fit in more advertisements. 

POP – UP

Pop-ups are easy advertisement techniques, used in between videos or while browsing any websites. They would pop in between as an advertisement showcasing their product, so in case a viewer is watching a video or is visiting any other website for any product, other ads would pop in. It is similar to following up with you in case you picked a particular product from a site and jumped to the other and ended up not going further, purchasing the product. The website will drop pop-ups to find the reason or show similar products that the customer might have missed. These days there is an option to skip those ads or remove it if it appears out of nowhere. 

Unpaid services

Earlier people could browse and get content easily, the accessibility of the content was just a click away. Let’s say, there is a topic to write about and a little research is required for the same. There are a lot of examples and theories that are useful. All that has to be done is,  search for the topic and a long list of similar topics is available already. Nowadays, all the content which was readily available is no more free of cost. Every click would ask the viewer to pay a certain amount of money to view a specific page or content. The free services are gradually going down. There are very few websites left that still allow viewers to access their website. Likewise, the blogs that are written by a lot of people these days on various topics have restricted their viewers. They have to subscribe to the writeup or the website to get access.

Flyers and brochures

Handouts used to be an important source of communication. People used to print a huge amount of handouts which were either distributed, pasted on walls, or directly handed over to pedestrians. These days with the upcoming digitalization people are more inclined to e-marketing. No more wasting paper and ruining the walls and poles. Social media has taken up the advertisement department gradually as most of the people are actively into it and any news flashed is easily spread to a larger audience.

Radio

Radio has been an active part of everyone’s lives, people still listen to songs and other interactive ways of their communications. Does everybody still rely on radio for news and important events? Well, the mobile phone applications for news and entertainment are more opted for rather than radio. The upcoming digital era is helping to attain all the latest progress in and around us. Therefore the radio has lesser people looking up to it.

Conclusion

There are a lot of trends, trending and gradually fading away with the upcoming new technology advancement. People are getting faster and more accurate information through social media and newly developed applications. The traditional ways and sources are no longer used, people are drifting apart from them towards the new generation applications. Therefore some of the trends that were appreciated during the initial time of the year are taken over by the new generation modifications.

Barriers of Young Entrepreneurs

Young minds have a lot of budding ideas. They have a lot of time and energy to develop their ideas into a productive business. Every step takes a lot of effort and planning for the proper execution of any scale startup. Age is just a number when the ideas are bright and to start any such endeavor right resources and mindset is enough to take the new roads. Thanks to the internet services that every topic and subject can be easily tracked and an adequate amount of information is available and easily accessible for anyone to go have an idea about them.

Entrepreneurship is bridging the gap between the customer and their needs. Customer needs can be analyzed when one has enough knowledge about the market if at all there is any loophole that can be beneficial to work upon so as to fill the gap. Customer is more keen on investing in entrepreneurs who understand the needs and find a concrete solution for the same. There are a lot of startups coming up but hardly few make their way to sustain in the market. Understanding the need is the main USP to start a new startup.

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Age Factor

There are a lot of young entrepreneurs these days who are well established and making a mark in the society and in the corporate sector. The major setback with young entrepreneurs is most establishments are there in the market for a very long period of time. This builds trust between the customers and the business. Whereas the newcomers have to toil a bit harder to gain the customer’s trust. Few investors will be willing to invest in anything which is new, most people wait for the results to gain confidence.

Risk Factor

Risk is the greatest factor for any startup. All business entities have to overcome the risk to have a firm ground in the market. Business and risk walk side by side. Especially for new startups. They have a lot to deal with initially, market competition, gaining experience gradually.

Conclusion

Every business is a tough job that needs a lot of dedication, time and effort to put it on track. Though the young entrepreneurs would require a minimum amount of time to get hold in the market. The most important is the idea behind the business and requirements in the market along with customer satisfaction. Hence, all these factors shall lead any business to greater heights.

Top 10 LinkedIn Marketing Tips

LinkedIn is the largest networking platform for professionals. It is started in the year 2002, launched officially on May 5, 2003, by Reid Hoffman. LinkedIn was launched with a mission of connecting the world’s professionals at one place and make them productive and successful. Satisfying its core mission, it has now about 500+ million members enjoying the benefits of this amazing networking platform. No matter whether you’re running a business or an individual,  LinkedIn helps you manage every process involved in your growth.

As networking plays a key role in marketing, LinkedIn helps you build a healthy network with your target audience (if you are a business). It helps you connect with your friends or selected profiles to gain fruits by marketing your products on the platform. If you are a business of customer-centric, you have the option to reach your connections with your products easily. 

Things businesses can perform on LinkedIn:

  • Connecting (networking)
  • Advertising your brand
  • Sales

If you are an individual looking for career growth

  • You can connect with people in your industry
  • Exchange references

Looking for ways on “how important is Linkedin marketing”, check out below 10 LinkedIn marketing tips needed for your business right now.

Build a Powerful Profile

All you need to do first is to create a personal profile with a perfect portfolio. Provide your email id, contact information to help people reach you easily. Include your professional experience, educational information, skills, location and other details you would like to share with your connections. Boosting profile comes under self-marketing which simply means promoting yourself as a brand. 


If you represent a business, add your website link to your bio and explain your business to attract your target audience. Add a beautiful headline to your profile, hence it grabs the eyeballs of people who come across your profile. In overall, do not leave a single matter that engages your audience to your business (nothing but your profile).

Give Time for Networking

After you build your profile with an impressive narration about you, start connecting to the people based out in your niche. Find your relevant connections, connect with recommended people and if you miss doing this step, you are going to lose something big. Set up a strategy and start connecting directly with the audience, influencers, and groups that help you reach more people easily.


Start Advertising your Brand

You now have a professional account to promote your business or brand and some audience (as you always have space for new customers in the platform and business as well). Now, what’s next? Initiate posting and promoting your business with innovative content. Come up with powerful strategies for advertising your brand as well. Post content, an image or a presentation relevant to your business that hits your target connections and turns them as your customers.

There are interesting options for businesses to advertise their brands with newly introduced business solutions like sponsored content, message ads, text ads, and dynamic ads that attract your users.

Be careful when you are posting any content because delivering irrelevant content to your audience might result in losing them. Here comes the importance of networking, right?

Amplify your Network

Imagine, you have a lot to say or sell but lack in taking them to your customers or you are trying to promote your business skills guide to someone who wants to settle as a teacher. These are the practices that waste you a lot of time and trust from your connections.

To avoid these, know your audience and connections well. Know what they are interested in or what motivates them and what turns them into happy customers. Post something which makes your connections to engage with the content. Getting them engaged and making them like, comment, share or directly visit your profile will result in growing your network.

Optimize your Profile

Having a profile doesn’t mean you have all the chances to reach your right audience. You need to optimize with relevant and impactful keywords to stand among the successful LinkedIn marketers. 

Insert short and long-tail keywords in your profile to take benefits from related search queries. It is not just enough optimizing your profile when you create the account. Do it frequently, so that you will not miss adding trendy keywords. Update your profile whenever you got a new feature or technology added in your business. Hence, you get connected with new connections searching for trending topics which is very advantageous in growing your network. 

Establish Identity

Start creating your identity which in result help in gaining trust from your audience. Establish brand identity for your business posting high-quality and worthy articles or posts that really educate your connections about something new and interesting. No matter how regularly you post, the only thing that matters is if it is the engaging content or not.

Be in Touch

Though high-quality contents are required to boost a strong profile, posting regularly (one post on a day) will take you closer to your connections. Post something that would make people involved in discussing the topic you posted. Also, participate in group discussions, contribute your great ideas and keep your presence active online.

Build Trust

Business never goes dull when you have trusted customers on your side. Same way, having trusted and engaging people on your connection list will make your promotions successful. Never lose trust by posting or delivering irrelevant content. Instead, entertain them with new technologies that will amaze your audience. 

Surprise Them With Innovation

Show off your creativity and innovation in your posts that grab the attention of the audience to the product you are promoting. Innovation is what makes you stand far away from your competitors. Implement strategies that reflect your brand identities, and reach more people than usual which in turn differentiates you from the crowd. In short, astonish your connections with your concepts.

Add LinkedIn Badge on your Website

LinkedIn is one of the most impactful platforms like Facebook, Instagram and Twitter. Getting more followers or connections is necessary for your business to drive traffic from the platform. In the same way, it is important to drive traffic to LinkedIn profile from your website to keep in touch with your customers. Add a LinkedIn badge to your website along with other social media channels and create a bridge between your website and marketing plans. 

LinkedIn Premium Plan

LinkedIn introduced a premium option where amazing advanced features are available. If you are business actively looking to connect with other businesses, this premium plan definitely helps you reach your goal. The plans include 

  • Inmail
  • Unlimited search
  • Premium search filters
  • Expanded profile views
  • Track who visited your profile
  • Profile organizer
  • Saved search alerts
  • Access to receive messages from anyone
  • Reference search

In short, premium members can visit any profile available Linkedin with this privilege plan. Members can see professional background details of anyone and contact them though they are not connected. Also, anyone who is not in your connections can message you with an openlink. 

You can search for seniors like directors, CEOs, and other superiors with a premium membership plan. Know who visited your profile, organize your connections by placing different profiles in different folders or tags, save your search results, and get introduced to worthy profiles.

Pricing

The premium plan starts at $19.95 per month for sales professionals. Also, there are multiple premium plans based on the type of profiles like recruiters, general users, job seekers and salespersons.