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What are creatives in digital marketing?

What do creatives do in digital marketing? This is a question many people ask, and it can be hard to answer. In this blog post, we will discuss the different creatives involved in digital marketing and how they help you build your brand.

What do creatives do in digital marketing?

Copywriters: copywriters use written words to express ideas for an advertisement or other pieces of communication material such as press releases and marketing material.

Art Directors: art directors work with creatives to make sure their ideas are turned into a high-quality, visually appealing design that works for your brand.

Visual designers: they use images and graphics in digital presentations such as websites and advertisements to create the desired look of your company’s products or services.

Content Strategists: content strategists plan and organize the information for your digital marketing projects so that your target audience can easily find it, but also to ensure it’s consistent with your brand identity across all channels.

User Experience Designers: user experience designers are concerned with the overall “experience” of using digital products or services. For example, what is it like to navigate through your website?

Social Media Managers: social media managers use their creative talents to design content for social media sites such as Facebook and Twitter so that they effectively communicate a company’s message to the right audience.

The creatives in digital marketing are responsible for everything visual, including graphics, images, layout design of websites, or advertisements. They are the ones who make sure your projects look professional, attractive, and consistent with all other branding efforts you have made.

Why are creatives important to the business?

Offering creatives as part of your digital marketing services is more than just a way to attract new customers; it’s also an opportunity to position yourself as a thought leader in the marketplace. It shows that you’re serious about using all forms of media and technology available today, not only to promote products and services but also to communicate your brand message effectively.

What should creatives have?

A creative should have a thorough knowledge of design principles and understand your business objectives and how they will fit into your larger marketing strategy. Usually, they are also skilled in other areas like copywriting, layout, and content development, but it all depends on the field the creative is specializing in.

You can find creatives by:

  • Look for creatives at industry events or conferences; there are plenty happening all year round (like AdTech, DMEXCO, etc.). The digital marketing industry is well-represented at these events, and creatives can be found there.
  • Headhunters and creative agencies can be a great resource, but be sure to request creatives with specific skills.
  • You may want to try out different creatives until you find someone who is the right fit for your business. If you’re looking for an agency that takes on projects of all sizes, check out our digital marketing services.

In summary

If you’re not including creatives in your strategy, you should be. Creatives are essential because they make products more interesting and engaging for customers. They help tell the story of a product or service by using visuals that create an emotional connection with prospects. The ideas we talked about today can also provide insight into what type of creative style would work best for your company.

What is New Kind of Network (NKN) and How does New Kind of Network (NKN) work?

What is the New Kind of Network (NKN)?

The New Kind of Network (NKN) is a P2P blockchain that aims to make internet connectivity and speed more accessible to everyone. 

The platform achieves this goal by combining several proprietary protocols, such as a decentralized wallet, blockchain, and data access platforms. The NKN  has grown rapidly since its beginning.

The NKN network access protocol that leverages token economic incentives to encourage users to share excess network bandwidth.

NKN has developed a novel Majority Vote Cellular Automata consensus process, a Proof of Relay method in which a node’s anticipated payouts are determined by its network connectivity and data transmission power.

When forwarding data, a node validates its relay workload by appending a digital signature, which is subsequently accepted by the system via a consensus method.

The system will presumably be driven towards a low latency, high capacity data transmission network by the rivalry between nodes in the network.

Aside from mining and transaction fees, the NKN token could be utilized to buy bandwidth-based solutions in the NKN ecosystem

Who are the founders of the New Kind of Network (NKN)?

A.Wolfram and Whitfield are said to have founded the platform in January of 2018. However, NKN’s mainnet was launched later in 2019.

It’s also important to note that the NKN platform has approximately 25 thousand full consensus nodes, which is greater than Ethereum and Bitcoin, both of which are considerably more prominent and as a result, it’s become the world’s largest blockchain network in terms of full consensus nodes.

In an interview, NKN’s co-founder and co-CEO Bruce revealed that they offer financial incentives to encourage Internet users to share spare bandwidth and network connections.

He went on to give an example. “How can I share my under-utilized bandwidth and unused data with others in need and gain some rewards? I have a data package with 50Mbps and 8GB of data per month. Both in terms of technology and business approaches, NKN can help”.

What makes a New Kind of Network (NKN) unique?

  • The new MOCA consensus method from NKN is horizontally scalable and can handle any volume of consensus nodes. More so than Bitcoin and Ethereum, the NKN mainnet can accommodate lakhs of complete consensus nodes.
  • The combined speed of various routes can be used by nodes and clients. By connecting more NKN nodes to the network, the overall performance can be scaled horizontally.
  • There is no need to construct or manage centralized servers because everything is a P2P. Eliminating the single point of failure and a centralized focus for cyberattacks or hackers, and also dramatically reducing complexity and expenses.

Problems NKN intends to solve 

  • Technical hurdles 

By eliminating technical hurdles the network minimizes developer onboarding problems. 

  • No Responsiveness 

Developers were also concerned about responsiveness. Data transmission latencies can make Dapps ineffective and cause them to behave unpredictably. 

The implementation of proximity routing in The New Kind of Market alleviates these concerns. This method allows nodes and clients to make use of the combined speed of many routes to accelerate data transfer.

  • Security

Data leaks are a significant risk addressed by the NKN. Data theft/ leaks have become more regular and massive in magnitude during the last five years.

To restrict hackers from accessing your data, the NKN uses unique security measures. Furthermore, the protocol is non-custodial, which means that your data is only saved on local devices.

How Many New Kind of Network (NKN) Coins?

NKN has a circulating supply of 700,000,000 NKN coins with the maximum supply being 1,000,000,000 NKN coins.

How does the New Kind of Network (NK?) Work?    

The New Kind of Network mixes different protocols to form a one-of-a-kind market ecology. 

The NKN is a hybrid Proof-of-Work (PoW) blockchain. The New Kind of Network advances the PoW concept by establishing a network infrastructure that is more decentralized, constantly growing, and self-organizing. The Proof-of-Relay technique is also used by NKN to ensure network connectivity and data transmission bandwidth.

The following are a few of the major components in the network.

  • NKN

NKN serves as the network’s native cryptocurrency. To use any of the services, operate or programme smart contracts, and more, you’ll need to have NKN. The ecosystem’s reward token, NKN, is also quite important.

  • The nConnect Protocol

This protocol provides safe remote access to individual files and data. To secure your privacy, the system uses encryption and the unchangeable characteristics of blockchain technology.

  • The Mobile system 

nMobile is yet another interesting feature. nMobile allows users to connect in an encrypted format. Furthermore, the Wallet is non-custodial, which contributes to the platform’s overall security.

  • Global ID

The network’s Global ID functionality facilitates access to NKN apps and systems. The protocol uses a special NKN address to make it easy to locate people and apps when they’re needed the most.

  • dataRide

DataRide is available to developers. This attribute offers a wealth of tools and technical documentation to help you create Dapps faster. There are several pre-built modules in this section, as well as the possibility to develop unique ones as required.

Conclusion

The importance of NKN’s open source is that it allows the community to come together. As a public blockchain, this is NKN’s most important feature.

The foundation of a blockchain is community consensus. The value of NKN, like that of Bitcoin, is based on its users and ecosystems. Open source is also a reflection of the NKN team’s self-assurance in terms of technology and community building.

The community may only publicly appreciate technologies that are open and transparent. Only the community understands the importance of NKN, and the project could take a long time.

The worth of NKN is influenced by a variety of variables. It was developed with a finite amount, much like all other cryptocurrencies. This means the government can’t generate inflation (currency depreciation) by cranking up the printing presses. Limited availability can cause a price increase.

For new investors who are thinking of investing in NKN, It’s a good idea to do some research before actually purchasing any cryptocurrency. This entails looking at the price history for periodic trends and signals that your investment’s price is more probable to climb than decline.

For more such interesting articles, check Postling blog.

What is Cartesi (CTSI) and How does Cartesi (CTSI) work?

What is Cartesi (CTSI)?

Cartesi (CTSI), is the first blockchain-based operating system, and their Layer-2 solution connects Linux and traditional programming environments to the blockchain. This enables developers to create scalable smart contracts using familiar software tools, libraries, and services.

CTSI is a one-of-a-kind cryptocurrency token that incorporates advanced smart contract technology. It uses a mechanism called Optimistic Rollups to try to reduce exorbitant fees. The optimistic rollups make it possible to create smart contracts in a Linux environment.

The Cartesi network is supported by the CTSI Foundation. The platform is managed by CTSI. It is a 501(c)(3) non-profit organization that provides support to Cartesi developers to broaden the network’s grasp.

The Cartesi network seeks to provide decentralized application developers with mainstream scalability (Dapps). Furthermore, it allows for sophisticated and time-consuming computations outside of blockchains. CTSI further facilitates the transfer of big data blobs by enabling data availability.

Who are the founders of Cartesi (CTSI) ?

Augusto along with Erick and Diego Nehab, and C.Steil established Cartesi in 2018. It began as a trustless AI marketplace, but it has now grown into a Layer 2 project focused on addressing blockchain scalability and infrastructure challenges.

What makes Cartesi (CTSI) unique?

Cartesi distinguishes itself by enabling developers to create smart contracts utilizing conventional programming languages like Python.

The Cartesi cryptocurrency (CTSI) is a multifunctional token that serves as the backbone of the Cartesi Proof of Stake (PoS) network. It’s largely used to encourage Cartesi node operators to interact with the system legitimately, and also for staking and paying transaction fees.

On Binance, users may now earn 65.25 percent APY by staking CTSI coins. As a result, $CTSI investors will have to split USD 80,000 in $CTSI payouts. This news is timed to coincide with the debut of Cartesi’s Noether staking delegation mainnet.

With rising usage, some blockchains have run into scaling issues, resulting in network congestion and excessive transaction costs. Along with including more commonly investigated Layer 2 methods like rollups and sidechains Cartesi handles blockchain scaling in numerous ways. 

  • It is blockchain-independent: Cartesi’s dApp development platform is compatible with a variety of blockchains, including Ethereum and Injective Protocol.
  • It’s constructed with a hybrid model: Cartesi gives dApp developers versatility by incorporating both on-chain and off-chain functionalities.

How Many Cartesi (CTSI) Coins?

CTSI has a circulating supply of 490 Million CTSI coins with the total supply being 1 Billion.

How does Cartesi (CTSI) Work?    

Cartesi uses a hybrid system of on-chain and off-chain elements to introduce accelerated software development processes to blockchain technology.

  • On-chain elements

A cryptographic hash on the blockchain represents the status of a Cartesi Machine and its connected dApps. The beginning and ending states of all off-chain dApp operations are stored in this hash, allowing the network to guarantee transparency and fairness across the entire off-chain network.

Cartesi’s implementation of optimistic rollups, a scaling solution that conducts transactions off-chain and uploads transaction data to the main blockchain, is used to communicate with the blockchains. This keeps Cartesi’s goal of maintaining dApps decentralized and transparent all while increasing the network’s scalability.

  • Off-chain elements 

Cartesi uses numerous off-chain elements to minimize the number of intensive computations and temporary data saved on the main blockchain.

The Cartesi Machine is a virtual machine that relies on Linux which is used to do dApp computations before disseminating the findings to the blockchain by Cartesi nodes. In a Linux environment, dApps can be built in a variety of computer programming languages.

Cartesi CTSI is a sidechain that may be used in conjunction with other blockchains to extend Dapps in a variety of ways. 

It can be used in a Linux environment. It blends the adaptability of Linux with the confidentiality of the Ethereum blockchain. Because Linux is widely used by developers, they may use CTSI without learning any various programming languages. 

CTSI is assisting developers to a large extent in the development of a public blockchain that facilitates smart contracts.

Cartesi’s Noether is a data availability oracle that works as a sidechain. Noether is proficient in recording and storing data that is only required for a limited period. Disposal of data that is only required for a brief period of time frees up space and improves the blockchain’s long-term efficiency.

What makes CTSI valuable?

The native cryptocurrency of the Cartesian network is that can be staked in the Proof of Stake consensus system. Those who hold the tokens can earn rewards by assisting to safeguard the network by staking. When engaging with the Noether side chain, CSTI is also utilized to pay fees.

The CTSI token also ensures that dApps are executed correctly and deters unscrupulous actors, safeguarding Cartesi’s network.

CTSI, like several other cryptocurrencies, has a finite supply, which means that there will never be more than 1 billion CTSI coins.

Perks for the end uses and devs

Cartesi is teaming with IoTeX to offer IoT services with the advantages of blockchain for safety and security. Moreover, introducing a Linux operating system to the blockchain opens up a wide range of opportunities for individuals across the world.

By expanding the tools available to developers, Cartesi is giving a platform to what might be next for the future of technology. Starting by allowing developers to use any programming language they choose, Cartesi gradually plans to move on to integrating current software libraries into their Operating system, helping to build sophisticated and advanced blockchain applications.

Cartesi, the Blockchain Operating system, encourages non-blockchain developers to use the Cartesi & IoTeX infrastructure to investigate the potential of decentralization.

Users of IoT technology will benefit from the advantages as well. The Cartesi Operating system can provide an extra layer of security and more powerful data ownership monitoring. You have complete control over when, where, and with whom your data is shared.

Conclusion

Cartesi (CTSI) is a fairly good investment as the current price of CTSI at the time of writing (2021) is $1.11 and the price of coins is continuously increasing quite promisingly.

However, new investors should always take the opinion of an expert and make a thoughtful decision.

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What is Balancer and how does Balancer work?

Ever heard of Automated Market Makers(AMM)? It’s a well-known word in the DeFi Space. You might also have heard about leading AMMs like Uniswap, curve etc. Automated Market Makers have become the backbone of DeFi space. They allow you to conduct transactions trustlessly whenever you want to and between any cryptocurrencies you choose. Not only that you can also become the market maker by providing liquidity to the liquidity pools and earn for your share of liquidity in the pool after each transaction. Automated Market Makers have made things easier around the DeFi space. While we are on the topic, let us discuss one of the leading AMMs in the DeFi space, Balancer(BAL).

What is Balancer(BAL)?

Balancer, like we already mentioned above, is an Automated market Maker, built on the Ethereum network. It is a non-custodial, open-source, permissionless, liquidity provider and automated portfolio manager. This protocol allows its users to trade ERC-20 tokens trustlessly, You can also create a market, become a liquidity provider and earn rewards while doing so. Anyone can create pools and add to the liquidity with Balancer. It used SOR (Smart Order Routing ) to provide the best prices possible to its users. In return for your contribution to the liquidity pool, you can earn rewards in BAL, its governance token.

Who are the Founders of Balancer(BAL)?

Balancer Protocol is a product of the Balancer labs, founded by Mike McDonald and Fernando Martinelli. When we discuss the minds behind this wonderful project, we should talk about these four like-minded people.

The first among these is Fernando Martinelli. He is an entrepreneur with work experience of many years, even before he co-founded Balancer. Next is Mike McDonald, the CTO and co-founder of Balancer. He is also a security engineer and also the creator of mkr.tools.

Next is Kristen Stone, the COO at Balancer and Trimur Bardetdinov, the frontend developer.

What makes Balancer(BAL) unique?

You might already have heard about other Automated Market Makers like Uniswap or curve. And we know that these AMMs work by keeping the balance of tokens in the pool no matter the price fluctuations. The liquidity pools adjust according to the weight of the coins to keep them balanced irrespective of the price of the tokens. But balancer is not limited to that 50/50 method and with balancer, you can add more than one coin to the pool and ETH isn’t compulsory. With balancer, you can have up to eight tokens/assets per market, unlike other Automated Market Makers.

How many Balancer(BAL) tokens are there?

The total supply of Balancer(BAL) is 35,725,000 BAL, i.e the number of BAL that exists. Currently, there are 6,943,831 BAL in circulation and the maximum amount of BAL that we will see in this lifetime of crypto is 100,000,000 BAL. Out of the 100 million BAL, 25 Million tokens are allocated to the team, investors, advisors and core developers; 5 million for its ecosystem fund, 5 million for the fundraising fund.

You can earn BAL tokens as a reward for adding liquidity to the pool or you can buy them on the exchanges too. BAL token is a governance token for the Balancer Protocol, this means that whoever hold the BAL tokens, gets to take part in the governance decisions of the protocol, about its future directions, allocation of the tokens etc. 

How does Balancer(BAL) work?

The protocol mainly targets three use cases: Trading, Liquidity providers, Arbitrage.

Trading

Like any Automated Market Maker, Balancer(BAL) also works by providing a trading platform to its users. But unlike the others, Balancer(BAL) provides its users with limitless flexibility in trading. Their pools are more or less similar to our traditional index funds. Unlike the index funds where you have to pay fees, here the fees are distributed due to the swaps made by the traders. This platform gives a broad exposure of the crypto markets to its traders and investors.

Liquidity Providers

As previously touched upon, the balancer protocol also lets you be the liquidity provider. You can be one by providing tokens to already existing pools, or you can even create your own pool. The liquidity providers earn tokens just by contributing to the pool. Every time a swap or trade happens from the pool you provide liquidity to, you will get your share of rewards based on your contribution to the pool. We already know that these Balancer pools are similar to the traditional index funds, but here, as a liquidity provider, you will earn their governance tokens as rewards along with the trading fees you get, unlike the index funds where you have to pay fees.

Arbitrage Opportunities

Balancer also provides arbitrage opportunities to its users. If any user finds a price difference between the balancer pools, they can execute a flash swap. The plus side of this flash swap is that they(the user) don’t need to hold any of the said tokens. They just need to notify the vault of the identified difference and receive the profit from the swap. The protocol also provides flash loan opportunities where the loans (uncollateralized) must be repaid in the same transaction as in the one they borrowed. These flash loans can be used for collateral swaps and arbitrage trades.

Wrapping Up

Even if there are other Automated Market Makers(AMMs), Balancer(BAL) has a few unique approaches, that makes it stand out from the rest. The team released version two of Balancer (Balancer V2), which is an upgraded version of the protocol, which also reduces the higher gas fees charged on the Ethereum network.  Not only that Balancer has many different pools with varying versatility, flexibility and other features. You can choose the type of pool thus the type of income you receive as a liquidity provider. Found this article helpful? Want to explore more interesting topics? If yes, visit Postling for more such articles.

What is NuCypher (NU) and How does NuCypher(NU) work?

What is NuCypher (NU)?

NuCypher is a piece of software that aims to add security and anonymity to decentralised apps built on public blockchains like Ethereum.

NuCypher allows developers to store, exchange, and handle private data, to add an interoperable security layer to diverse blockchains so that developers may give access to sensitive data across several dapps.

NuCypher secures the private data of public blockchains and provides cryptographic services to numerous protocols.

Who are the founders of NuCypher (NU)?

M.Wilkison and M.Egorov established NuCypher in 2015 in San Francisco to help users safely transact data with cloud providers. Egorov was previously the CTO of NuCypher. He is an alumnus of the Moscow Institute of Physics and Technology. NuCypher’s CEO and co-founder MacLane is a software engineer.

The NuCypher team opted to concentrate on safely moving data and computation to the cloud, therefore increasing data protection and encryption.

To a greater extent, cloud providers will only receive encrypted data, whereas users would maintain control over the information and the accompanying encryption keys. Proxy Re-Encryption (PRE) is a procedure that seeks to prevent data leakage if the cloud service is hacked.

What makes NuCypher (NU) unique?

NuCypher is fundamentally a project that was established to ensure the seamless operation of other blockchains. Unlike many blockchain initiatives that are aimed to assist customers, enhance transactions, IoT activities, voting mechanisms, and the like. NuCypher was established for other blockchains.

NuCypher provides data security infrastructure for the decentralized web thanks to its increased privacy layer. It can also provide and withdraw data access to various users on a conditional basis.

Users may feel certain that their data will be secured with NuCypher since it has been dubbed as having unrivalled security for confidential data transport. NU can also be used to participate in the NuCypher DAO across a network.

NuCypher is the keystone for applications that need to transmit confidential data but also want to make use of public blockchains’ trustless and censorship-resistant characteristics.

  • A Unique Privacy Layer

While public blockchains allow apps to be trustless, they value transparency above privacy, limiting blockchain applications. With the existing blockchain infrastructure, users cannot securely transmit sensitive information (e.g. medical data).

To preserve data privacy and integrity, today’s online apps fall back on protocols like SSL; public blockchains will require a decentralised privacy and encryption layer like NuCypher.

  • Decentralized Administration 

NuCypher will be completely decentralised, with the NuCypher DAO regulating the smart contracts. Stakeholders will be able to contribute suggestions to the DAO and evaluate issues, proposals, and decisions that impact the network using Aragon’s Agent technology.

Users should not only build a viable privacy layer for public blockchains, but they should also own and administer it.

  • Come and Stake It (CASI) 

Through their Come and Stake It (CASI) Incentivized Testnet and University Staking Program, the team has created a solid base of node providers. WorkLock’s network node setup model demonstrates the team’s dedication to disseminating NU to long-term stakeholders for network node use.

Many stake infrastructure providers and institutional custodians have indicated their commitment to the network.

Security of the NuCypher (NU) network

NuCypher is an Ethereum layer 2 resource allocation system that coordinates worker nodes using a proof-of-stake mechanism.

The network is powered by a novel node distribution method called WorkLock. An average of 2 thousand node operators would first have to stake 353,913 to run a NuCypher node.

30 days is the statutory lockup staking time. NuCypher, on the other hand, does not promise that staking for more than a year would result in profits. Staking earnings are automatically restocked after each period except if the user opts out after a staking term.

How Many NuCypher (NU) Coins?

Currently, the NU has a circulating supply of 695,250,000 NU coins with the maximum supply being 3,885,390,082 NU coins.

How does NuCypher (NU) Work?    

Leveraging Umbral, the platform’s encryption method, and Ursula, a network of running nodes, the platform provides a Secrets Management and Dynamic Access Control. The former encompasses storing confidential data while the latter deals with offering or denying access to sensitive information.

NU, the network’s native cryptocurrency, is used to reward nodes who provide consumers with encryption services.

The NU coin is used for holding, transferring, and staking, as well as for sustaining and administering NuCypher’s network. Users that possess and stake NU acquire the opportunity to run a NuCypher Ursula node and engage in NuCypher’s DAO, where they can vote on protocol enhancements, fee rate modifications, and DAO tweaks.

NuCypher’s NU coins can also be traded for other Ethereum network tokens and used within Ethereum-based apps as a second layer built atop Ethereum.

Buying a wallet is not compulsory. It’s a smart idea to create a private cryptocurrency wallet if you do not read to proactively trade your NU tokens. In the scenario that your broker gets hacked, a private wallet provides you with a distinct set of keys that you can use to keep your money more secure.

NU tokens can be saved in any wallet that supports ERC-20 token storage, therefore you can use both physical hardware wallets and software wallet programmes to store them.

Upon buying NU tokens, you’re the newest investor in NU. Now you must determine how you want to profit from your cryptocurrency investment. The majority of bitcoin investors profit from their first investment in one of three ways.

  • Trading NU 

Standard coins and tokens and stablecoins, which are linked to an underlying asset, are the two types of cryptocurrencies. Traders can buy and sell their NU tokens for stablecoins to accumulate additional NU. You may also be able to swap NU tokens for fiat currency directly, depending on the broker you choose.

  • Selling NU

Upon speculating any rise in the price of UN you can move your tokens to an off-chain wallet and send your tokens back to your brokerage account and swap them for fiat cash if the price of NU has climbed to a point where you can make a big profit.

  • Converting

You can instantaneously convert ERC-20 tokens across projects on several exchanges. You may like to utilize NU as an intermediary on these exchanges if you’re seeking a token that isn’t available on normal exchanges. The currencies that can be converted will differ depending on the exchange.

Conclusion

NuCypher appears to be a one-of-a-kind blockchain that provides services to other blockchain networks. With confidentiality as a top priority, the Nu crypto could be a fantastic alternative for businesses looking to incorporate its benefits into their day-to-day operations and grow their organization.

From an investing standpoint, with market expectations expecting a positive run in the foreseeable future, it is a wonderful crypto investment opportunity.

However, cryptocurrencies such as NuCypher, are speculative, complex, and risky, as they are extremely volatile and susceptible to secondary activity. Success is wildly unpredictable, and NU’s historical results are no indication of future success.

Before depending on this information, think about your predicament and get professional counsel. Before making any decision, you should double-check the characteristics of any product or service and examine the websites of the appropriate regulators.

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