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Digital marketing trends in 2020

You are heading towards 2020 and as the years pass by, digital marketing becomes more complex and competitive for marketers. Many companies are looking for big changes to happen in this sphere. Moreover, most marketers are targeting 2020 to hit the market on a big scale. In like manner, many digital users also craving for its outcome. The marketing industry is proceeding like a jet speed along with the blockchain industry.

It is dynamic and meets every expectation and desires of the consumers. Constant customer attention and high traction with conversions depend on the advertising move. By 2020, digital space acquires all the new look and behaviour of users on the network that has changed remarkably.

As a matter of fact, up to 30 years, people are devoting their entire time on smartphones rather than TV. Nowadays, radio is not at all considering as a source of advertisement. In the coming years, TV is also losing its relevance as digital marketing is mainly aiming at 

  • Mobile and smartphone applications
  • Social networks
  • Internet services
  • Video

As seen the quality of advertising in regards to TV and print media is drastically declined. Moreover, initially, the advertising is simply meant to switch the channels respectively and efficiency drops. 

What is digital marketing?

Digital marketing is the fastest-growing segments in today’s world. Furthermore, consumers are shifting their focus towards digital marketing these days. This is what bestows to the new trends and high dynamism.

To put it simply, digital marketing refers to advertising products or services through digital channels like 
Social media
Youtube
Email
UX design 
Guest posting
Search Engine
Press release
Website
Web applications
Thus, it covers a huge range of business marketing activities. Henceforth digital marketing has perfectly fit in the online and offline service mediums. 

Voice search

Did you ever hear someone or you giving Google prompts? Yes, Voice inputs have taken a front seat and occupying the major share in digital marketing. Very often voice input which is AI-enabled has become more convenient and practical to use. It is more comprehensible and responds instantly when the requests appeared. In this world, voice search has reached another level.

Applications are becoming relevant and gaining prominence with the speech recognition and unclear voice of the child. It is a belief that in 2020 at least half of the requests are made through voice search itself. For instance, if you want to eat anything delicious then the text is just enough but now voice requests have taken place and you can just say “Hello Google- Where to eat something delicious”? Google will respond to it accordingly. 

Chatbots

Software developers and web designers are solving their problems to make their services easy. Nevertheless, users constantly pose new challenges and ask their queries. So to solve their problems, chatbots have evolved. They are easy to program, personalize and used for various purposes. 

  • Provides quick answers
  • Offer additional content 
  • Resolves issues and complaints
  • Assist in requesting and registering 

About 70% of sites already have chatbots and of high quality. Moreover, they respond quickly and give appropriate answers to the questions. Improving chatbots increases the conversion rates and makes it easier to work with most services. 

Interactive content

Most of the content writers understand the value of interactive content. As creating and posting content educates and entertains the potential audience. Because of this approach, the engagement gets maximized. Interactive content promotes better communication between the content creator and the audience. They generally give the users more value and inclined to exchange their emails for the experience and share the content on social media platforms. Even photos are published and liked twice as much as the texts are posted. Moreover, videos are shared 10X more than the text-only status updates. This increases the engagement rate and captures the attention of the audience with relevant information. 

Conclusion

Digital marketing became so popular as the businesses identified the need of their customers and distribute their services and goods effectively. It is growing at a fast pace and gained popularity in less time. All businesses, large and medium are creating their presence online and promoting their products and services through numerous social media platforms. Digital marketing services continue their presence and with greater force through digital channels like websites, search engines, social media tools, emails, mobile applications, SMS marketing etc. The trend goes too far with the mobile users being active.

Different types of leadership styles

Leadership style is a type of attitude where the person exercises their duties to lead their team in the organization. Moreover, research has found various leadership styles based on followers. The most common types depend on the function of the leader, follower and the situation they are placed. For some leaders, it is not possible to work with the same category of followers who participated in the decision-making.

Some employers lack the ability or desire to assume responsibility. Furthermore, specific situations help in determining the effective styles of interactions. Sometimes leaders must face the challenges, handle problems and give immediate solutions without consulting their subordinates. In addition, there are few leadership styles which help people and the organization to lead efficiently. Furthermore, not all these types of styles match every category and fit your company. 

Below are a few types of leadership styles which are used to build a consensus in various groups. 

Transformational Leadership

It is sometimes effective with the organization that looks for transformation and improvements of the company’s conventions. They set their higher goals and achieve their tasks. Equally important, the leader with this type of leadership works hard to continuously push others out of the comfort zone. When you’re beginning your career under this leadership style, then there will be pre-defined goals and deadlines to achieve.

Though the objectives are stringent and challenging then the company increases and implements more prescribed guidelines. This is primarily concerned with the growth-minded companies. Besides, this aids employees in growth-minded organisations. This lack and affect the negative attitude when the learning curve has lost sight. To want a successful organization then the respective direct reports has to be trained with the new responsibilities. 

Coaching leadership

This kind of leadership includes supervising and teaching the subordinates. A coach is highly operational and strives for performance/results that require improvements. In this leadership, subordinates are emphasized and followers are helped to improve their skills. A leader takes the following tasks
Motivates followers
Inspires and 
Encourages them 
TO bring in productivity to the organization. Some examples of great leaders are  Cesar Milan and Nick Bollettieri. 

Transactional leadership

It is sometimes effective and fairly common for present-day organizations. These managers are rewarded for their employees to precisely work according to the work they do. The typical example for this can be quoted where a marketing team which receives the schedule commission for helping the sales team to generate new leads by the quarter-end. When beginning a job near a  transactional boss, you may receive a bonus for sending 10 emails.

On the other hand, a transformational leader offers a bonus if your work is only related to newsletter subscriptions. Transactional leadership sets clear roles and responsibilities but they also encourage their subordinates to know the amount of work they do. This leadership style is consistent with the company’s goals that are used additionally with the unscheduled gestures of appreciation. 

Bureaucratic leadership

These are the leaders who follow the books. The leader listens and considers the ideas of the employees. Contrary to autocratic leadership, these leaders tend to reject the inputs of the employees if it is not to the company’s laws and policies. It is rarely effective at older, larger and traditional companies. This is mainly for the company which has succeeded in the current process and striving for the new change which doesn’t affect the timings and resources. 

This type of leadership is regulated by Max Weber. Here there are specific rules are formulated by the superiors. Basically, these set of leaders are selected by the higher authorities of the organization. This type o leaders are well-suited within the administrative department of the organization. These type of leadership is followed in private and public sectors. They rely on the adherence and regulations of the rules to get the desired results when sought for. 

Conclusion

A leadership style determines how the leader directs, plans, executes and motivates his subordinates and delegates work appropriately. When you observe successful leaders they have won the game because of the different styles they used. As listed above, they are many leadership styles. Goals and culture of the organization determine the type of leadership they are following. For many followers, the key is to understand these and apply the favourite style at the right time and situation.

Remember if you want to incorporate any one of the above, the traits will not be suited to every follower or occasion. But great leaders always want to shift their styles instinctively according to the tasks and people they are connected to. This is sometimes referred to as situational leadership. An interchange in these styles often happens at the consciously and unconsciously. 

Using meme effectively for social media marketing

Wondered about the meme that is going viral all around the internet. Of course, among all the evolving products which are fast-changing, the internet is one among them. For laymen, it’s like a baffling and nonsensical, but for the social media expats, these are very popular to gain traction. Moreover, for a Hieroglyphic, who uses the character as a pictorial representation, you have to be fluent in speaking and understand the terms associated with it. Moreover, from cat videos to singing babies, memes are fun and entertaining. They are a means to share your cultural and brand ideas with others in the community.

What is a meme?

The meme is an idealistic way to communicate about your brand or product in a fun and humorous manner. It can be either through pictures, symbols, or text. These are the key components of every meme which are primarily used everywhere. As they go viral in a short duration, they are useful from marketing perspectives. Moreover, they resonate with your audience and gain momentum quickly and succinctly. Besides, if you are a person who doesn’t understand memes they are here for a few years. It can be either a bucket challenge or a keep calm mug. These memes are everywhere around you.

Generally speaking, you can convey a lot of information to your audience by using these simple memes. Just like an emoji which communicate your moods or emotions, a meme can share complex ideas quickly.

To summarize, the meme is everything that you copy from someone else and create yours by making sense. This is the word derived from the Greek language “Mimema” literally means that which is copied or imitated. Hence the prime for a better meme is it passes down to every individual often by creating a replica.

Types of memes

Early internet meme:

Before the advent and usage of social media, memes are shared through blogs, emails and forums. The dancing baby is the first meme became so popular in the era of the 1990s. Then came the hampster dance, a webpage created like a competition between two sisters. These are the memes which generated much traffic among the youngsters of that age. Memes grow over time, for instance, the LoLcats are still popular among youngsters evolved during internet standards.

Rage comics:

These are mostly created by using a library of already created cartoon faces and expresses a particular emotion. Generally, they are made to create a humanize personal experience. They use facial expressions that are easily understood and identified. Examples include cereal guy, forever alone, troll face, like a boss etc.

Image macros:

These are the most recognizable meme. These are the images that are created with a catchphrase or a witty caption. Most of the meme generator blogs use bold and white impact mostly with a black border. LOLcats are the first notable image macros memes which are expressive cats written with a text. Advice animals and stock-characters are other forms of image macros.

Trending memes:

These are the most common memes used for few weeks and months. They are oblivious and ubiquitous and disappears. Nobody takes its name afterwards. They’re often used in current events, popular culture and trends and news.

Exploitable:

These come in various forms and includes multi-pane and single-pane comics. In fact, the central idea behind this is to create a template that is easy to alter with new ideas. Four-pane comics are an example of these popular exploitable image format.

Copypasta:

These memes aren’t visual and captivating like any other. These are generally represented in a text format and shared across different platforms. It’s mostly used in various forum discussions and as comment threads in different social media platforms.

How to make memes for your brands use

Okay, now you know the term meme signifies and its types. Let’s dig further and know about creating one.

Hire a graphic designer

Though hiring a graphic designer is a little expensive, you can build your own meme with utmost flexibility and control. These graphic designers charge as per hour depending on the editing task you ask for. It is, of course, a great way to create a meme. Even though, you hire a graphic designer you have to appear to be doctored or manipulated. This image will thus have maximum shares, likes and laughs.

Use a website or meme creator

Are you just starting a company, and hiring a graphic designer seems to be a little costly? Then the solution is going for a meme creator website. It is also referred to as meme maker sites. Most of these sites offer different images with alterations to the new message to be embedded. Some of these sites allow you to upload the images and include in a meme aswell. But see about the copyrights issue while using these services. This is in regards to the memes used for business purpose. As it requires you to be extra cautious about the infringements risks. Below are some of the popular websites to create a meme

Memecrunch
iMeme
MemeGenerator
Quickmeme
MemeCreator
imgflip Meme Generator
Meme Center

Conclusion

Memes have become very coll development feature that has evolved in the recent past. They have grown in demand and can be used for any purpose. They are few exceptionals to these users. But for social media users, these are effective and every marketer can use this as their marketing strategies. They convey your messages in a more fun and hilarious way. Many companies have started using to gain traction to their website. Try memes and promote your businesses successfully.

Ways to come out of your comfort zone at the office 

Are you working? Do you feel that the work you’re doing is monotonous and rote? You keep on working with the same enthusiastic but at the end of the day, you finish the work with the same feeling. What’s this work which seems to be very boring? There is no scope for improvements and learnings. But did you ever stepped off this thinking slot and went to your boss to ask them to assign new work to them. No right. That’s why they say you’re sticking to your comfort zone. This, at last, leads you nowhere. If you’re running a business then there will be no future endeavourment. The reason being you are not coming out of your comfort zone. 

First thing first, to come out of your comfort zone, hard work and dedication are what matters most. Moreover, professionals need willingness and inspiration to work hard. In the job market, there is always a high demand for the people who shows a willingness to work. Hence, there is always a predisposition that keeps people motivation high and consistently leaves their comfort zone. 

So, for the first-timers who are trying to leave their comfort zones have increased risk, and stress. The results can be double folded. Means it can be positive or negative. However, in order to achieve, you need to take risks. Don’t feel anxious and be relaxed. Try either bungee jumping or meditation where there is no adrenaline rush. This is enough if there are no higher ambitions but if you’re aiming for the higher pinnacle start with small steps. 

Get resilient

The only way to think out of the box and get strong is to face challenges and seek them. Don’t hide from the inescapable challenges and adversity that lives brings you. Strive hard and don’t look for shortcuts to achieve this. Gather up the courage and face them before they become comfortable to you. Follow the below virtues

Practise self-awareness and know who you are internally and externally. What are your desires, what is important and improvement areas? Constantly work out for those improvements and keep that as priorities.

Be committed. When you stick to something till the end it gives an edge over others and be disciplined.

Be as passionate as possible. Prioritize the important things and achieve that with utmost interest. Create a set of routine rules for yourself and have fun while learning.

Learn positivity

Learn to enjoy instead of being apathetic. Apathy is draining your energy and creates a passive approach towards life. Having enthusiastic is being proactive to the challenges that come your way. It makes you energized and optimistic, they are easy to spread. Spread them and enjoy your workplace. Surround yourself with optimistic people which drives to your goals. But the big challenge question is how to be positive? Say “Yes” to new opportunities that create the door for a higher level. Learn to smile with a reason and act to smile which moves your facial muscles and makes you feel better.

Good morning!! go up, what is your bright side of your life? Think this whenever you are at the workplace. If you’re brighter then focusing becomes easy and will be more productivity. Create this as a virtuous cycle and bring more positivism. Try to see what’s good happening around you.

Routinize

Taking decisions is a little tricky. Every day we make a various decision from the time we wake up till the time we go to bed. They may be small things like 

  • Crossing a street
  • Cooking for lunch 
  • Dress to wear
  • Wishing your colleague by wishing them. 

Or at times you end taking decisions on bigger aspects like

  • Buying a new car or 
  • Purchasing a house by taking a loan
  • Marrying your loved ones etc

The more decisions you make, you’ll be ending up taking the right ones. How? You simplify the tasks and take steps to achieve it. Frame some guidelines and remove tedious tasks and save up your energy levels for the crucial ones. For any activity you do, you need a well chacked out plan, hence ask yourself whether the decisions you take have any roadblocks. If there are roadblock then you need to coss those by leaving comfort zones. In the process, identify the distracting habits you have and start building new goals. Stick to that goals and make the habit of doing it regularly. At first, it becomes hard to follow but later you can easily adapt to those. 

Tips to Improve Your Writing Skills

There is a saying by Isabel Allende which goes, Write what should not be forgotten. What does this mean? You have to write a blog or any article so that the readers who read your write-up should not forget what you have written. It has to stick to their mind forever. For this all you have to do is practice. Don’t copy others work verbatim but try to develop your own style slowly. Moreover, write with profound feelings and true sentences. 

Ultimately, you need to fill out the blogs with breathing and felling poured out from the heart. For that, you need to work hard and use your own techniques which attracts the reader continuously. Overall collect the readers’ feedback and keep an eye on their perspectives. As they are the best critiques and know well how your writing style is. If you receive any negative feedback don’t worry about that and move on by taking into considerations a few of below tips. 

Don’t get distracted

Did you remember the viral, funny video “Chewbacca Lady”?

You would’ve definitely remembered that your friend might have sent through Facebook. But you need to be little careful while writing. In the middle of your writing don’t see such videos. You might be astonished by such a statement. But this is true. Lossing focus can affect your writing and refocus can be a little difficult after some time. According to researchers, an average adult can focus on something only for 20 minutes. After that, they start losing interest.

But to gain the attention remove all the distracting devices and keep that in a distance. Likewise, this improves the quality of your writing. Put your phone in distance and start writing. Some office provides lockers and doesn’t allow mobiles inside the cabin. However, if you carry them inside, disable all the notifications. When someone who is a chatterbox, ask them to talk slowly or politely tell them to vacate the place. As a matter of fact, you can accomplish many things with it, besides improving the productivity of your writing. 

Think a lot

What do you want before you cook a meal? Let’s say you need vegetables, cooking utensils and more. But without a proper plan can you cook better. The answer will be a definite no. You need to know how many members you need to cook. Who will eat it after cooking? What is their favourite recipe? You create a meal plan and then get all the groceries needed. Without that your effort will go in vain. However, if you are new to cooking try this next time and see. The dish you are going to try will be excellent and sufficient. But what are the ingredient for writing quality content? Just like a tasty dish, even quality content comes out with a proper plan. You need to see your buyer’s journey- 

Understand their needs, wants interests. On the whole of their demographics. 

Is there any problem area which you are addressing, if yes what is the age group. 

However, while writing content it is better to have a clear purpose in mind. It has to inspire your potential audience to take necessary call to action. 

Overall, there should be a clear roadmap as to know where the article is leading to. 

Develop your vocabulary

For a Successful writer having knowledge of the vocabulary is very important. Don’t stuff your articles with unnecessary jargons. There should be a thin line of difference in using vocabulary intelligently and dumping the vocabulary with large and unnecessary vocabulary. Taking an example of cooking again, if the salt you sprinkle on the onion for taste is different from pouring the salt. It tastes very bitter and doesn’t feel like eating. Similarly, if you write an article just don’t pour the vocabulary use it sparingly and wherever needed. Moreover, you might seem to be intelligent and smart but there are big chances of losing the reader. 

However, the vocabulary will vary according to the audience you’re writing for. For instance, the vocabulary used for writing psychological books varies from the fitness articles. The best tactic for this makes your colleagues or friends read it if they understood it’s well and good but if they don’t replace that word or sentence with an easy one. Use metaphors and play with it all around your article. On the whole, hook your readers with properly used cliffhangers. 

Conclusion

The important skill you need to master while writing is the ability to convince the reader. If they are satisfied then your content can reach many. There will be increased viewership to your blogs. Frame a beautiful story with the words you use and have a conversational tone. With the above few tips, you can easily and quickly grab the attention of the readers and grow your businesses. Moreover, readers start recognizing your articles. You will be scaling up in the long run.

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