If your regular 9-to-5 job and living the glitzy big city life does not give you any motivation or satisfaction, you are not alone. Just like you, a lot of people seeks to break from the conventional mould of a career and job, but not everyone can take a leap of faith and choose entrepreneurship. As per reports, only 5% of people go on to start a business of their own. However, if you think you have it in you to start a venture of your own by moving back to your hometown, then we some great business ideas have something for you. Here are three interesting business ideas that are profitable and perfect for small towns, villages, and rural areas:
Incense Stick Making Business – Owing to the religious and spiritual devotion of people, an incense sticks making business can prove to be highly profitable. Incense sticks are used in almost all religious as well as social events throughout the year. They are also used in spas and hotels to create an aromatic ambience. Incense sticks have now become a household commodity with a lot of demand and great market potential too. So, starting a venture in incense stick making might turn out beneficial.
Buy a Franchise – Buying a franchise of an already established business is an excellent idea to invest in, should you wish to start a new business. And the reason behind that is you don’t need previous business experience to run a franchise as the company usually provides training to run its business model successfully. And not just that, you also get the support of a big business network. There are thousands of franchise business opportunities that you can consider investing in. However, before buying a franchise, you must research all the businesses that work on franchise models and select the franchise that you think works best for you, especially keeping the demographics of your town in mind. After you shortlist the franchise, write to the franchisor stating your interest and once you receive the document that states the franchising rules, your responsibilities, the fees, and other important information regarding the business, go through it thoroughly and seal the deal. If successful, you can consider opening multiple franchises in your town as well.
Personalised T-Shirt Store – College events, small cafes, start-ups, and even school students usually get customised t-shirts to mark special events and occasions. Setting up a t-shirt store and creating personalised items doesn’t require a lot of capital or skill either, thus, making it perfect for first-time entrepreneurs as well. You can either sell on existing online stores or create an ecommerce store of your own. Owing to the increasing disposable income and purchasing power, small towns are turning out to be flourishing markets in the country. For both consumer goods and e-commerce companies, small towns make for a profitable market. So, you can seriously consider the thought of moving back home and starting something of your own. Given the right business plan and strategy, you can achieve great success!
SEO can be difficult if you want to start up a new business to run it you need to master in using the tools. Stick here till the end!!! Obtaining the best SEO tools is quite easy now.
Experts have stretched their limits and covered the best SEO tools to improve your business. There are various SEO tools with impressive features available in the market. Now, you do not need to examine all these tools and discover which tool works best for your business needs.
An Acquaintance in the Digital space is expanding better than before. If you want to stay on the top list, you need to follow the latest trends and stay up-to-date every minute. SEO is a hero for marketers that rescues them from every situation. A large number of websites raising and trending on the internet. Here SEO executives are struggling for their place to be on the top list. Web traffic, good rankings are usually a priority in SEO tools. Digital marketers are using SEO tools to improve their business – growth, productivity and ROI.
Here are the top SEO tools for Digital Marketers in 2019. If you want to improve your business then follow the below SEO tools and choose the right software that meets your requirement.
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AHREFS
AHREFS is one of the most popular digital marketing analysis tools available in the market. It fixes audit reports, backlink analysis, URL rankings, competitive analysis and many more. This tool is extensively used specifically for SEO analysis and SEO backlink analysis. Also, AHREFS is used for keyword analysis and website rankings. Ahrefs does SEO metrics to examine and provide quantitative results website analysis done. It managed to offer a free version and considered as effective software by marketers.
AHREFS highlights the parts of your website that need the changes and helps to ensure for your best ranking in search results. From the competitor analysis and perspective, you will prefer to use Ahrefs. This software is used to discover your competitor’s backlinks. You can use it as an origin point for your brand too. This tool is used to find the most connected links related to your content.
SEM Rush
SEMrush is a beneficial marketing series that allows marketers to run their business according to competitor strategies. SEMRush is the standard tool used by most of the SEO experts. The content analysis also comes with a keyword research tool. SEMrush does an amazing task, that you can search a keyword in 10 different ways. You can also perform backlinks analysis by using this software.
Experts say that you can easily test your rankings and change them according to the new ranking opportunities. SEMrush is one of the top leading tools with special features are domain Vs domain analysis. This feature allows you to compare your website with your competitors. On-Page SEO checker tool helps in monitoring your rankings and finds recommendations on improving your website’s performance.
Features
keyword research
competitor analysis
manages a deep backlinks analysis
explores new competitors, etc.
MOZ Pro
MOZ is a keyword searching tool that allows you to search for the right keywords used by customers. This software provides keyword explorer tool, it is used to gather short, medium and long-tail keywords. You can trace out the ranking for all your keywords with the search visibility score. MozBar assists in monitoring the issues which grip the search engines away from your websites. It also alerts whenever the issues raised with the website.
Moz is always staying on-trend and notwithstanding Google’s frequent updates. Competitors enthused regarding their chat portal, it allows them to get an insightful response for all user’s queries. Whether you’re resembling for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get in-depth insights into how your website is performing and how to improve it. Moz has a free MozBar toolbar where you can download it for free. It allows you to see your business metrics while browsing any kind of page. If you’re looking to learn more about SEO you should also consider checking out their annual conference.
Features:
Target keywords strategically with accurate keyword volume and check metrics.
Save keyword list which you can trace and update it.
Wordtracker
Wordtracker has an exceptional feature in researching that optimizes your page with keywords that works for you. Get more than 10k+ keywords recommendations. It suggests related words along with SERP research and from added sources. Wordtracker is designed to understand the keywords and its importance in the online domain.Try Wordtracker for 7-days it free.
SEOmonitor
SEOmonitor is a leading SEO checking tool. It analyzes the keywords, topics, and website ranking. It also creates reports for the content you created. SEOmonitor has partners’ communication peculiarity so that all your SEO conversations and tasks can be monitored in one place.
Features
Finds competitive keywords within your niche. Creates keyword and portfolios, accounts for rank changes, search volume, etc. It also analyzes the SEO ranking instantly.
Conclusion
These are the best list of SEO tools from popular tools that are leading the digital marketing sector. These are rich in serving the right quality and quantity in the content, keyword position, arranging backlinks to run the websites better and rank high on search engines. SEO tools are king in monitoring the website keywords, rank tracking, content producing, etc. SEO tools help in improving business through making changes in the website and adjust the changes at a time.
As the plethora of online platforms continue to change the way people communicate with each other, it has also breathed new life into an old marketing staple—the press release. It has evolved from merely being a document distributed to the publishing industry, to a piece of content optimized for different communication channels.
This article discusses the value of press releases in the digital age, the advantages of including it in your digital marketing plans, and provides tips on how to make your releases stand out from the crowd.
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Press Releases in the Digital Age
While formats and distribution channels may have evolved, the essence of the press release really hasn’t changed much. It’s still a valuable tool to make your audience aware of a new product/service, news/event, and how you would pitch it. It also still includes the following:
Vital information
Quotes
Contact info
When done right, a press release is still one of the easiest ways to disseminate information, particularly because everyone – journalists, bloggers, and content curators – are always on the lookout for fresh information to share. So if you know how to write a press release for 2019, there are times when it can actually do the work for you.
Benefits of Press Releases
Worldwide distribution
Brands no longer have to rely on journalists to spread the information for them, which means marketers can choose where they’ll share their releases and how. Be it through social media or email marketing, the various communication channels available puts you in control of how you share the information in your press release.
Increased interest with multimedia
Because you can now include images, videos, and other media to your releases, it opens up avenues for creativity, making it easier to catch people’s attention. These multimedia not only help you expound on your messaging, it also brings with it viral possibilities because of its shareability. In fact, HubSpot points out that photos increase engagement by 18%, while videos fair even much better, increasing engagement by 55%.
If you have an ecommerce store, you can even conduct DIY product shoots, which you can repurpose for your releases.
SEO
When your press release is picked up by media outlets, you not only gain increased awareness, you also reap SEO value in the form of credible backlinks. These high-quality links help improve your website’s rankings, making not just your release, but your brand more visible.
How to Effectively Leverage Press Releases
#1. Write them often
This is particularly important if you don’t have a dedicated PR team handling the production of your releases. You may know the ins and outs of what you’re looking to promote, but there’s still an art to conveying that message effectively – and practice helps you get better at it.
#2. Include quotes and testimonials
Quotes and testimonials help make your releases more credible. As you can see below in the news release published by Nike, adding a quote from the company’s COO provided a background on the incoming Chief Information Officer, and makes the release more trustworthy.
Additionally, it can also help break up the text, livening it up in the process.
#3. Go social
The main purpose of a press release is to spread information, making your social networks perfect for your releases. According to Facebook statistics, there are 1.56 billion daily active users on Facebook alone, giving you good reason to make your releases social. It doesn’t have to be your full release either. It can just be a photo or video to catch people’s attention, accompanied by a link to the full release. You can even tailor your approach depending on the social channel you’re posting on, optimizing it for users’ preferences.
#4. Include interviews
Similar to quotes and testimonials, including parts of interviews in your releases also helps build trust. It lets you add valuable credibility to the information you’re trying to spread, and showcases your brand’s relationship with the interviewee.
Additionally, interviews can be used as the backbone for future content. For example, you can expound on an interview excerpt you used in the release for a podcast or blog post, while also linking back to each relevant content.
#5. Don’t forget the numbers
Speaking of credibility, statistical data help support your message by making it even more convincing. Of course, because anyone can come up with numbers that support their cause, it’s best that you link to your data sources.
Press Releases from Successful Brands
Apple’s product release
Source: https://coschedule.com
The release gets right into the meat of it – going in depth on the new iMac’s product specs, and highlighting that it’s the “fastest, most powerful Mac ever made.” It also provides a quote from Apple’s Vice President of Hardware Engineering, providing credibility to their claims.
CNN’s event announcement
Source: https://coschedule.com
This press release promoting a two-part investigative series gets a lot of things right about releases. The title quickly lets people know what it’s about, while the subtitle lets them know exactly when the event will take place. The first paragraph lets people know what to expect, while the next one gives a background to add context to the show.
It’s informative and concise – exactly what a press release should be.
Amazon’s targeted offer
Source: https://fitsmallbusiness.com
Amazon’s release announces that they made their fastest delivery service available to select small businesses. The release not only quickly tells what the announcement is about, it also says who it’s for. It also includes a quote that’s both eye catching, and shareable.
Takeaway
Essentially, only the modes of distribution have changed when it comes to press releases. It still serves as a great way to spread brand news and information, enhanced by the reach of various available communication channels. This means that press releases should continue to be a staple of your marketing strategies, and part of the tactics budding entrepreneurs must employ.
How do you think press releases can help your brand? Let us know in the comments below.
If you have a small business that is in need of a loan, you may be considering a variety of options in order to see which loan is best for you. Conventional thinking would lead you to believe that a business loan should be used for a business. However, that is not always the case. So, the question is, is a personal loan better than a business loan? Here is the answer.
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What Loan is Easiest to Get
One of the factors to consider when comparing a personal loan to a business loan is which loan is easier to get. The clear winner in this category is a personal loan which are much faster to obtain. To begin, personal loans come with a lot less paperwork than business loans. A personal loan will rely mainly on your credit and financial history while a business loan may ask for business transactions, future contracts, pending debt and much more. If you are opening a new business, you may not be able to get a business loan since your business has no established credit. As far as simplicity and speed goes, a personal loan is much better than a business loan.
Best Lenders for Loans
Finding a good lender is just as important as finding the perfect loan. You have many more lender options if you opt to apply for a personal loan rather than a business loan. Not all lenders are willing to write loans for businesses. However, almost every financial institution out there will have personal loan options. You can even find a lender for a personal loan online! Oz Money will give you fantastic personal loan options and you can easily assess the loan, look at the terms and requirements and apply right from the comfort of your home. You may very well find a better lender when you look into personal loans than if you are searching for a business lender.
Flexible Loans
Another point that makes personal loans a better option when compared to business loans is that they are much more flexible when it comes to how you spend your money. Personal loans usually allow you to use the cash however you’d like. On the other hand, a business loan will require you to prove that your purchases are business related, giving receipts and invoices for every purchase made with the loan money. This can be restricting and also time consuming to track. If you want a flexible loan, with the ability to use the money however you wish, apply for a personal loan.
Benefits of Business Loans
Overall, personal loans tend to be better than business loans when it comes to getting cash for your small business. Of course, business loans can have their upsides as well. Getting a business loan will help your business grow its credit and build its financial history. This can help you later on in the life of your business if you need to prove the financial responsibility of your business. However, if this is not a concern of yours, look into a personal loan instead.
Nowadays many schools, colleges and universities utilise multimedia equipment to teach. Multimedia equipment includes tablets, projectors and TV screens. If we go back to the old days when students have to learn from a teacher standing in front of the class using a blackboard, the only way students learn is via the interaction with the teacher and the information being written on the board. Although there is no substitute for teacher-student interaction, the use of graphs, moving images and videos can greatly enhance the learning process especially if you are teaching subjects such as science, engineering, economics or any subject that uses diagrams and graphs. The use of multimedia helps make the connection between visual and verbal representations of content and the moving images, animation and videos help with the visual processing and stimulation of the brain. Far more effective in memory stimulation than a blackboard with white chalk written on it. It keeps the students engaged in the learning process and prevents boredom. Perhaps, more importantly, they allow two-way interaction between teachers and students and encouraging the students to actively participate and engage.
But first, let’s look at what multimedia devices schools and universities use to help enhance student learning.
Projectors
The projector is widely used nowadays especially in universities. Lecture notes are delivered via the projector screen which allows graphs, diagrams and even infographics to illustrate the content. Compared to a blackboard or a whiteboard, the projector provides a better visual representation. Another advantage of projectors is that it relieves the student of taking notes whilst listening simultaneously. The notes can be printed out and given to the students during the lecture. There are also interactive projector screens which get the students to participate in the activity thereby greatly increasing engagement and interaction.
TV Screens
Although TV screens are not as versatile as projectors, they could be used to good effect for playing videos that help with the learning process. Films and documentaries help boost retention and support materials being taught. Although TV screens are limited to smaller classes due to having smaller screens they do offer the advantage of better clarity than a projector screen.
Tablets and Smartphones
Tablets and smartphones can be excellent learning aids for students as you can download educational apps, log in to school/university intranet sites and study and take tests. Because smartphones are carried with you at all times unlike your books or notes, you can use it for study or revision whilst you are inside or outside, whilst waiting for the bus, whilst in the bus/train etc. Some schools now hand out tablets to each and every child so they can access educational content both at school and at home. This encourages independent learning and enables teachers to be able to adapt to each individual child’s learning abilities. Simply put, smart devices enable more innovative ways to learn and encourages more effective collaboration with the teacher and other students. One disadvantage of issuing tablets to school children is that they can be used for watching videos or playing games which distracts them from the purpose of owning the tablet.
It goes without saying that multimedia equipment can help the learning process by using images, animations, videos and sound along with text to stimulate the brain. This coupled with internet access will help students get information far more quickly further enhancing knowledge and understanding.
