Are you a gamer? Playing virtual games with your friends can be fun and exciting right. Video games provide entertainment. Many people play video games for relaxation. Others play online games such as casinos for making money.
If you love gaming then Discord is the best platform for you. At Discord, you can chat with friends while playing games.
Let’s discuss what is Discord, how it is different, how Discord is making money.
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What is Discord?
Discord is the excellent group-chatting destination originally designed for gamers. But later Discord has become a go-to platform for all the communities. Generally, Discord is primarily divided into multiple servers. These servers have individual members, channels, rules and topics. The platform allows users to communicate through video, audio or text. On the other hand, users can get access to live stream games from their PC.
Discord is designed to allow people to interact with each other effectively. Every community is known as “SERVER”. The application works equally to the Slack application. The servers on Discord are mostly filled with voice and text channels. Also, users can share audio, images, music, gif, internet links and more. In fact, these channels are dedicated to a specific topic and have several individual rules.
Let’s keep the things simple, there might be a channel that is specially dedicated to talking about the game. Another channel might be used for sharing the pictures. And another for texting. Here the opportunities are endless.
What Makes Discord Different?
Though there are thousands of instant messaging applications available on the internet. But Discord stands out from the crowd. Let’s discuss what makes the platform different from others.
A Place to Call Home
The application Discord provides you with the ability to build your own place. People can feel free as home. Discord server is just like your home. It is the place where you can communicate with your friends. The messages are shared with dear ones only to those who invite.
Organized Conversation
As mentioned above Discord is offering topic-based channels. These channels are dedicated to text, video or audio. These organized conversations are the method to interact with things. Share the cooking mishaps with your dear ones.
Pop in to Talk
If you’re planning to communicate with your friends or family members, then it’s time to get a seat at voice channel. You can pop-in and pop-out audio, text and video chats all day.
Who uses Discord?
Generally, people use the Discord platform for several reasons such as
- Screenshare group painting
- Yoga classes
- Virtual wedding parties
- Comedy clubs
- Run podcasting business
- Business meeting
Simply put, Discord is built for everyone who wants a place to interact with their friends, clients and communities.
As per research, there are over 100+ million active users per month. Over 13.5 million active servers per week and 4 billion server conversation minutes every day.
Looking at the active users, you might be wondering how the Discord is making money and surviving in the competition. Now let’s have a look,
Discord Revenue Model
Discord has more than 100 million active users. The platform is earning $1.7 billion through the voice chat market. Though the application is available for free. The company is generating income through other segments such as game subscriptions, game store, discord merchandise, cosmetics and more.
The ultimate focus of Discord is to offer hassle-free communication destinations to everyone. On the other hand, the application is focusing on integrating the communication service in the gaming industry. Discord is valued at over $700 million with the current investment of $20 million.
How Does Discord Make Money?
Discord’s operational model is still a work in progression. Though the company doesn’t encourage advertisements or selling their user sensitive information to third parties. The company has no intentions of relying on investments or funds. Rather, Discord is transformed into a “Semi-Freemium” operational model. This model is offering rich features to its users. Discord is making money through selling its merchandise, game store, subscription service and more.
The platform Discord is using various business segments to make revenue.
Game subscription service – Discord Nitro
Discord is offering “Discord Nitro” for all the gamers around the world. Gamers need to pay $9.99 per month to activate the Discord Nitro. Many interested gamers are getting subscribed to Discord Nitro. They have access to massive amounts of games, premium features and a lot more.
- Personal Discord tag
- Special Nitro profile badge
- Custom emojis and animated avatar on profile
- Amazing and rich quality screen share
- Share upto 50MB
The company is making a good income through Discord Nitro. Since there are many loyal customers are subscribing to the plan and providing good support to the company.
Game Store
This was the biggest achievement for Discord. The platform introduced as a “Game Store” in Aug 2018. The Game Store is available globally. Here game developers can sell their designed games on Game Store. Also, game developers can publish on Discord Store as well. As the Game Store is having a good number of users, developers can easily sell their games. When a customer buys the game, developers need to pay 10% as referral charges for Discord. It means developers will receive 90%. It’s no surprise 90/10 profit is considered a win-win solution for developers and Discord.
Discord Merchandise Store
Discord is making good profits through its merchandise store. But how? The platform is offering fashionable goods at the cheapest price. The better price and quality branded fashion products are attracting millions of customers globally. The Discord merchandise store is offering eye-catching fashion collections such as t-shirts, socks, hoodies and more. Though the revenue may be little through merchandise stores. But, the revenue generated through Discord merchandise stores is worth it.
However, Discord is earning good profits through marketing and promotional tactics. Also, the company encourages its users for purchasing Discord fashion and cosmetic products.
Cosmetic Items
Discord will make you happy with cosmetic products. The platform is offering excellent and high-quality cosmetic items for its customers. The products include customer emojis, sound and sticker packs. Also, customers don’t get any advantage of buying these cosmetic products. But these items will enhance the user experience.
Funds and Investments
Discord is catching everyone’s eye. Therefore the company is receiving huge support from many large businesses in terms of investments and funds. The investment will help Discord to improve its platform. According to the analysis, Discord has raised $280 million through funds and investments.
Is Discord safe?
Discord is safe or not!!! The answer is completely dependent on how you handle or use the platform.
The platform allows a good amount of safety and security features for the users. These features can be ranging from “what is posted on your server” and “who is texting you”. Let’s keep the things simple, when you’re introducing your server to the people globally, you just cannot figure out the threat-to-your-safety profiles. So it can be impossible for you to filter the scammers or unauthorized people when they’ve real profile names. The best way to protect yourself on Discord is to send or accept invitations carefully.
Wrapping Up
Discord is the leading platform where gamers interact online. The application allows people to communicate through audio, video or text. People around the globe interact through Discord applications. Discord is available for free and used by millions of users worldwide. User age must be 13+ to hang out with their friends or communities through Discord. The platform is used for multiple purposes such as family trips, art projects, health support and more. It’s a perfect place for the people who often need to interact. The Discord follows a simple and straightforward operational model. Though the platform is against advertisements and selling its user data. Discord is implementing multiple business strategies to increase their revenue. The revenue segments are game subscription service, game store, merchandise store, cosmetic items and more. Discord is valued at over $700 million with the current investment of $20 million.
